Product Manager Academy/Product Management Masterclass

  • $10

Product Management Masterclass

  • Course
  • 82 Lessons

Elevate your product management skills with our Product Management Masterclass! Whether you're an experienced product manager or just embarking on your journey, this comprehensive course is your key to success.

Contents

Best of Product Management

How to Move Beyond Gamification
10x Not 10% Product management

Introduction

Product Management for Dummies
The Art of Product Management with Sachin Rekhi
Why is product Management Important
A Brief History of Product Management Product

Role of Product Manager

What do product managers doWhat do product managers do
What Are the Basics of a ProductManager Role - Google PM, Ankit Prasad
Product Manager Roles & Responsibilities EXPLAINED!
Types of Product Managers

Product Manager vs...

Product Managers and Product Owners: What's the Difference?
PM vs Product Leader
PM vs Business Analyst
PM vs Project Manager
PM vs Product Owner

Agile & Scrum

Agile Product Ownership in a Nutshell

Market Research

Best marketing strategy ever! Steve Jobs
Conducting marketing research
What is Market Research?
Types of Research: Primary vs Secondary
Quantitative vs. Qualitative Business Research
Collecting Data
TAM, SAM, and SOM
Total Addressable Market (Step-by-Step Guide to Market Sizing)
Total Available Market
The ultimate guide to market research and how to conduct it like a pro
HBR : The Five Competitive Forces That Shape Strategy
Porter's Five Forces of Analysis: How to Determine the Attractiveness of an Industry

Product Vision

Product Visioning at Google
Goals vs Vision
Difference between Vision & Mission
Amazon Vision by Jeff Bezos
Product Vision Exercise
Product Vision in a PM Interview

Product Strategy

Using Data to Set Product Strategy - Justin Bauer
What is a Product Strategy
Getting product strategy right
OKR
Outcome vs Output

Product Team

Empowered product teams
Creating balanced Product Teams
Building a team
What is a product team
Feature team vs Product Teams

Product Discovery

Introduction to Modern Product Discovery - Teresa Torres
Build better products with continuous product discovery
Product Discovery Team & Roles
Product Discovery Process

User Research

JTBD Interview with Chris Lewis
User need statements
What is a Problem Statement
What is user research
Qualitative vs Quantitative research
What research methods
How to talk to your users
3 Types of User interviews

Research Synthsis

User Story Mapping
Crazy 8s – Brainstorming & Sketching
Create User Personas
How to create an empathy map
Journey Maps
Stakeholder mapping
Persona vs Jobs to be done

MVP & Metrics

How to Measure Your Product
Lean Startup Key Metrics
What is a MVP
Lean MVPs
Only Metric that Matters
Common Business Metrics

Product Roadmaps

Now near next
What is a product roadmap
Outcome based roadmap

Product Failures

The Root Causes of Product Failure by Marty Cagan

Experimentation

Best Practices for Product Roadmap —Jeff Lash
Book Summary : Lean Startup by Eric Ries
Test Your Plan With Experiments
Identify the riskiest parts of your plan

BDD & User Stories

What is Behavior driven development
BDD Vs Traditional Development
User Stories
Agile User Story Mapping
Better Gherkin: Common pitfalls and how to overcome them